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SEO (Search Engine Optimisation)
Search engine optimisation, SEO, is a process which aims to position your website as high up as possible on organic search engine result pages (SERPs). When users type a term or keyword relating to your industry into a search bar your aim should be to feature as high up on the results pages as possible, because if you want to be found online you need to rank – it’s that simple. SEO aims to ensure that every facet of your website is methodically organised and structured in a way that ensures better search engine results and in turn, high visibility.
How high you rank on SERPs ultimately depends on two factors: what’s on your website (which is improved by onsite optimisation), and how other websites interact with yours (which is improved by offsite optimisation).
SEO campaign should includes:
- Demand and keyword analysis
What is your target market searching for online? That’s what we aim to find out by using analytical tools to determine the search terms that are most used in relation to your industry or services. Identifying the right keywords is crucial and forms the foundation for the rest of your SEO campaign.
- Onsite optimisation
The structure and content on your website plays an integral role in determining your rankings. By analysing and tweaking the architecture of the site, methodically inserting and targeting specific keywords and performing important search engine compliant fixes, we aim for maximum SEO results.
- Content development
We’ll create new content or refine existing content to ensure we effectively target the keywords identified. Content and keywords must be methodically structured for search engines to effectively serve your website in the SERPs. Our well written SEO copy will not only satisfty search engines, but users too.
- Offsite optimisation
Your website’s general popularity is measured by search engines according to the number and quality of other sites that link to yours. We’ll take steps to gain and ensure that the network of websites that reference your site and drive traffic to it is helping rather than hindering your search rankings.
SEO Audit and Setup
The first step when engaging with new clients is to perform an SEO Audit. This audit looks at all on-site SEO elements, that is your meta tags, content, code and so on. We will then generate a document of changes required in order for you to increase your organic ranking and visibility on the search engines. If you don’t have Google Analytics or Google Webmaster Tools set up, we can set these up for you.
SEO Website Restructure
Your website should be built for users firstly, and for search engines secondly. Often as part of the SEO Audit, we identify areas where new content is required, or where content can be optimised for users and for SEO. We also often find opportunities to restructure the website based on SEO guidelines and usability. We can assist in both of these areas to ensure your website is the best it can be.