Google To Give Secure Sites A Ranking Boost
Google has announced that going HTTPS — adding a SSL 2048-bit key certificate on your site — will give you a minor ranking boost.
Google says this gives websites a small ranking benefit, only counting as a “very lightweight signal” within the overall ranking algorithm. In fact, Google said this carries “less weight than other signals such as high-quality content.” Based on their tests, Google says it has an impact on “fewer than 1% of global queries” but said they “may decide to strengthen” the signal because they want to “encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.”
Google also said based on their tests for the past few months, the HTTPS signal showed “positive results” in terms of relevancy and ranking in Google’s search results.
What is HTTPS.
Hyper Text Transfer Protocol Secure (HTTPS) is a secure version of the Hyper Text Transfer Protocol (http). HTTPS allows secure ecommerce transactions, such as online banking.
Web browsers such as Internet Explorer and Firefox display a padlock icon to indicate that the website is secure, as it also displays https:// in the address bar.
When a user connects to a website via HTTPS, the website encrypts the session with a Digital Certificate. A user can tell if they are connected to a secure website if the website URL begins with https:// instead of http://.
How Does SSL Work?
Secure Sockets Layer uses a cryptographic system that encrypts data with two keys.
When a SSL Digital Certificate is installed on a web site, users can see a padlock icon at the bottom area of the navigator. When an Extended Validation Certificates is installed on a web site, users with the latest versions of Firefox, Internet Explorer or Opera will see the green address bar at the URL area of the navigator.
Why Is A SSL Certificate Required?
With booming Internet trends and fraud, most will not submit their private details on the web unless they know that the information they provide is securely transmitted and not accessible for anyone to view.