Google AdWords is an online advertising service that places advertising copy at the top, bottom, or beside, the list of search results Google displays for a particular search query. The choice and placement of the ads is based in part on a proprietary determination of the relevance of the search query to the advertising copy.

FAQ about Adwords

  • How much does it cost?

You only pay when someone clicks on your ad. You set your own price and decide how much you want to spend each day. You can make changes or cancel at any time.

  • Where on Google will my ads appear?

Ads appear alongside or above Google search results, in sections marked “Sponsored links”, as well as on other partner websites. Your ads can appear on a desktop computer, tablet or mobile phone.

  • How can I tell my ads are successful?

It helps to start your ad campaign with one clear goal in mind, like increasing traffic to your site, selling 10% more, or lowering your cost per lead. Then, track your results with Google Analytics. It’s a free tool that shows you what visitors do on your site, and which ads are doing the best job of meeting your goals.

When choosing keywords for your AdWords campaigns different matching options are available. The two main keyword match options include the following:

  1. Broad Match: This reaches the most users by showing your ad whenever your keyword is searched for.
  2. Negative Match: This option prevents your ad from showing when a word or phrase you specify is searched for.
  3. Phrase Match: Your ad is shown for searches that match the exact phrase.
  4. Exact Match: Your ad is shown for searches that match the exact phrase exclusively.

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