Google Rankings or PageRanks is an algorithm used by Google Search to rank websites in their search engine results. PageRank was named after Larry Page, one of the founders of Google. PageRank is a way of measuring the importance of website pages. According to Google:
PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites.
What Does PageRank Measure?
PageRank measure’s a web page’s importance.
Page and Brin’s theory is that the most important pages on the Internet are the pages with the most links leading to them. PageRank thinks of links as votes, where a page linking to another page is casting a vote.
This makes sense, because people do tend to link to relevant content, and pages with more links to them are usually better resources than pages that nobody links.
PageRank doesn’t stop there. It also looks at the importance of the page that contains the link. Pages with higher PageRank have more weight in “voting” with their links than pages with lower PageRank. It also looks at the number of links on the page casting the “vote.” Pages with more links have less weight.
This also makes a certain amount of sense. Pages that are important are probably better authorities in leading web surfers to better sources, and pages that have more links are likely to be less discriminating on where they’re linking.
How Important Is PageRank?
PageRank is one of many factors that determines where your web page appears in search result ranking, but if all other factors are equal, PageRank can have significant impact on your Google rankings.
How Can I See PageRank?
PageRank is measured on a scale of one to ten and assigned to individual pages within a website, not the entire website. To find the PageRank of a page, use Google Toolbar. Very few pages have a PageRank of 10, especially as the number of pages on the Internet increases.
How Can I Increase My PageRank?
If you’d like to increase your PageRank, you need to have “back-links,” or other people linking to your website. You can trade links with other people, but make sure you only trade relevant links, and make sure you’re not trading links with a link farm.
As you build web pages within your website, you can create some of your own back-links by linking to relevant pages within your own website. This is a technique you may notice on this website. However, remember that the number of links you create counts into the equation. Don’t overdo it.
The best way to increase your PageRank is to have quality content that other people want to link.