Black hat SEO (search engine optimization)

In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines. Some examples of black hat SEO techniques include keyword stuffing, invisible text, doorway pages, adding unrelated […]

Read more

White hat SEO (search engine optimization)

In search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. For example, a website that is optimized for search engines, yet focuses on relevancy and organic ranking is […]

Read more